AT&T To Offer Wireless Service Sans Contract:  AT&T has announced it will begin offering a new cell phone service later this month called AT&T Next. And the AT&T Next service will allow customers to purchase their cell phones without signing a contract and without putting money down on their phones. Instead customers will pay for their phones over time – a little bit each month; the price varying of course, depending upon which phone a customer buys and how much it costs. And the monthly charge for the phone will be added to the customer’s monthly bill for cell phone service.

Also of note, this new plan will allow customers to upgrade to a new phone after a year so people won’t be locked into a contract and will be able to upgrade their phone to a new one yearly if they wish.

I imagine this new plan will probably be very popular among those people who love new gadgets; because as cell phone technology has evolved and cell phones have become more sophisticated not everyone wants to upgrade their cell phone each year. Some cell phone users will be perfectly happy to use the same HD screen smart phone they already have for the next three or four years. However, for those of us that like to have the newest technology in our hands ASAP – this is a nice new option!

Here’s a link to a Wall Street Journal article on the new AT&T Next service titled “AT&T to Offer Option to Forgo Wireless Contract;”

http://online.wsj.com/article/SB10001424127887324348504578608663708960382.html

The NY Times Gives A Simple Explanation of The DOJ v. Apple E-book Anti-Trust Case: The New York Times offers a simple – and thus easy to understand – document that chronicles the recently concluded U.S. DOJ v. Apple Anti-Trust Suit over e-books – just FYI – here’s the link:

http://www.nytimes.com/interactive/2013/07/10/technology/apple-ebook-opinion.html?ref=technology

New Apple TV Service Coming: Tech reporter Jessica Lessin broke an exclusive story yesterday – that Apple is negotiating with cable television companies to offers those who own Apple TV player access to live cable TV shows. In the near future Apple TV customers will be able to access live television content through a Premium service that will also allow them to skip ads. And Apple will actually pay the cable companies for the ads that consumers skip! And what you might wonder will Apple get out of this? I think the answer to that is to get more people using its Apple TV Player which is designed and the interface of the player created, maintained and updated by Apple. The more people get into the Apple ecosystem the more money Apple stands to make and cable companies which have been losing money on ads ever since DVRs came into vogue will profit by making money from the commercials including with live television programs whether Apple TV customers watch them or not.

It will be interesting to see what happens with this new and improved Apple TV service as I can see it taking off and becoming much more popular than an expensive large Apple HDTV might be as that would no doubt cost mega bucks. In contrast, an Apple TV player, which requires Wi-Fi, costs only $100.

Here’s the link to the Lessin article titled “Exclusive: Apple Pitches Ad-Skipping for New TV Service;”

http://jessicalessin.com/2013/07/15/exclusive-apple-pitches-ad-skipping-for-new-tv-service/

Have a great day!

Linda R.

References

Gryta, Thomas. (2013, July 16). AT&T to Offer Option to Forgo Wireless Contract: Customers Get More Upgrades If They Pay Full Price for Phones. The Wall Street Journal. Online. Accessed July 16, 2013.

Key Excerpts From the Apple E-Books Ruling. (2013, July 10). The New York Times. Online. Accessed July 16, 2013.

Lessin, Jessica. (2013, July 15). Exclusive: Apple Pitches Ad-Skipping for New TV Service. Jessica Lessin. Online. Accessed July 16, 2013. 

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