Digital magazine sales are still a small slice of the magazine pie – less than 3% of total magazine subscriptions are currently digital subscriptions. However, digital magazine sales are increasing and some titles have seen a huge increase in the number of digital subscriptions they’ve sold in the last year – and that is where the stats get interesting and impressive! And when you look at the sales rate of individual titles and see the double and even triple digit increase in digital sales!
Magazines that have seen double-digit increases in their digital sales over the last year include:
US Weekly with a 40.8% increase
Esquire with a 41.7% increase
Cosmo with a 37.2% increase
The New Yorker with a 66.7% increase
Vanity Fair with a 47.6% increase
OK! With a 86.7% increase
& Glamour with a 56.8% increase
And even more impressive are the few titles that have seen triple digital growth in their digital sales in the last year and they include:
Readers Digest with a 248.8% increase
Star with a 297% increase
& Taste of Home with a 243.9% increase
And all of that shows the great reading shift that is going on as the bulk of reading material most people consume transitions from print to digital – so I think that is both interesting and cool both from a where-we-are-at-this-point-in-history standpoint and from an I-like-technology-standpoint!
Here’s a link to a PaidContent article, titled Digital Magazine Sales Are Still Tiny Overall But Titles Like Cosmo See Big Growth, that offers more information on the subject:
Have a great weekend!
Linda R.
References
Owen, Laura. (2013, February 7). Digital magazine sales still tiny overall, but titles like Reader’s Digest see huge growth. PaidContent. Online.
Tech & Book Talk at SSCL 